AbOUT EDEMO
Why choose EDEMO for your e-bike?
OFFICIAL RIESE & Müller UK DEALER
Our Mission
At EDEMO Electric Bikes, we are committed to offering the finest e-bikes available and an unparalleled sales and service experience. We aim to inspire your adventures and revolutionise urban and rural mobility by offering cutting-edge electric bikes while fostering a healthier planet and community.
What We Do
- Expert Advice: Personalised consultations to find the right e-bike for your needs. We don’t just sell these bikes—we live and breathe them. Our team rides, reviews, and understands every detail of the bikes we offer. Watch our YouTube videos to see why no one knows these bikes better in the UK.
- Test Rides: Try before you buy with our flexible test ride options. We offer booked test rides where you can take your time, without pressure and really see what these bikes can do. We also run events where you can test ride at a variety of locations.
- Servicing & Support: Comprehensive maintenance packages to keep your bike running smoothly.
Community and Advice: Buying a bike from us is just the beginning of your journey. We’re here to help you make the most of your e-bike with group rides, detailed maintenance videos, and ongoing expert advice. Whether you’re looking for technical tips or inspiration for your next adventure, our team is always ready to support you.
Who We Are
Founded on a passion for innovation and sustainability, EDEMO Electric Bikes combines expertise in cycling technology with a commitment to exceptional customer service. Dan, a lifelong enthusiast of electric bikes, knew there was no going back after purchasing his first Riese & Müller. Inspired to share these incredible bikes with others, Dan left his 17-year career as Managing Director of a refrigerant detection and software company to open EDEMO Electric Bikes in 2018.
Today, EDEMO is based in the beautiful Gloucestershire town of Nailsworth in the Cotswolds. As the only UK partner solely dedicated to the sales and support of Riese & Müller e-bikes, our small team of passionate e-bike enthusiasts ensures that every customer receives expert advice, premium service, and the joy of owning an exceptional bike like a Riese & Müller.

Dan
EDEMO’s Head Honcho, Dan, possesses a legendary passion for e-bikes. His in-depth knowledge and eagerness to share his genuine experiences with e-bikes have proven invaluable to anyone who visits our showroom or contacts him by phone.
Favourite bike:
Riese and Muller Load4 60

AJ
AJ is kind of a big deal (according to him)! He’s been a bike tech for the past 10 years and has been messing about with bikes since he can remember. He has a keen eye for detail and is very patient and meticulous when fixing bikes. He rides almost everywhere when he’s not delivering bikes.
Favourite bike:
Riese and Muller UBN 5

Duncan
Duncan is behind our web content; working with Dan’s creative talents is no mean feat. Not content with crafting compelling stories online, Duncan also takes on the role of the EDEMO crash test dummy, demonstrating a fearless pursuit of improvement and safety in everything he does.
Favourite bike:
Riese and Muller Tinker
Why Choose EDEMO?
Our commitment to quality, sustainability, and innovation sets us apart. Since opening our first showroom in 2018, we’ve been the UK’s experts on Riese & Müller. We ride all the bikes we sell and know everything about them, ensuring that every bike we offer meets the highest performance and design standards. Additionally, we believe in building lasting relationships with our customers, providing not just a product but an exceptional experience.
We’re Not Just a Bike Shop
In the UK, the traditional model of selling high volumes of bikes at the lowest possible margin often leads to a poor customer experience. At EDEMO Electric Bikes, we believe in doing things differently. By prioritising quality over quantity, we focus on providing expert advice, premium products, an inspiring community and exceptional aftercare. This approach ensures that our customers receive the support they need to fully enjoy the benefits of their e-bike, from initial purchase to years down the line. We might not be the cheapest you can find but we’re confident that we offer the best value for money on a product that deserves a complete service. Read more about our pricing here.
Why We Work by Appointment Only
At EDEMO Electric Bikes, we understand that purchasing an e-bike is a significant decision that requires time, care, and expert guidance. To provide the best possible experience, we work exclusively by appointment. This approach allows us to:
- Offer Personalised Attention: Spend uninterrupted time understanding your needs and preferences.
- Ensure Quality Service: Allocate dedicated time to answer your questions and guide you through the decision-making process.
- Enhance Your Experience: Create a relaxed and focused environment where you can explore our bikes and services at your own pace.
Booking an appointment is quick and easy, ensuring your EDEMO visit is as productive and enjoyable as possible.
Visit Us
Our showroom in Nailsworth offers a welcoming space to explore our range of e-bikes and speak with our expert team. Whether you’re a seasoned cyclist or just starting your journey, we’re here to help you discover the freedom of electric biking. Book an appointment with us >>.
EDEMO is based in the lovely Gloucestershire town of Nailsworth and we have over 15 Riese & Müller electric bikes available in our showroom for you to test ride in the beautiful Cotswolds countryside.
Get in touch to arrange a test ride.