Press & Media Kit



EDEMO Electric Bikes was started by e-bike enthusiast Dan Radford in 2018 following a successful career as the managing director of a refrigerant detection and software company.

Why e-bikes?

“Are e-bikes good for exercise? I’m no scientist and I’m not going to drag up loads of boring references,” says Dan.

“Instead here’s an example. I used to ride my traditional bike once every two weeks for about 20 miles. Now I ride my e-bike at least twice a week for 30 miles per ride. Before 10miles a week. After 60 miles a week. If I only put in 25% of the effort (which I don’t) I’d still be doing way more exercise more than I was.”

  • An e-bike like the Riese & Müller Superdelite can give you between 50-340% assistance. That’s nearly 3.5 extra people pedalling with you!
  • A 500Wh battery will assist you for about 50 miles in average conditions. It costs about 7p to fully charge.
  • Riding an e-bike one mile with a maximum assistance level burns way more calories than just thinking about getting your dusty old traditional bike out of the garage.
  • If you’re not a vegan, riding an electric bike could be more environmentally friendly than a traditional bike. We charge all our bikes with renewable energy supplied by Ecotricity.

Why Riese & Müller e-bikes?

“I’ve loved Riese & Müller e-bikes, even before it crossed my mind that I could become a dealer. The quality and innovation they offer is truly market leading,” says Dan.

“Riese & Müller is a privately-owned company still run by its founders. Their passion is clear to see. As an official Riese & Müller dealer, I’m invited to get involved and see the internal working of the business.

“Quite simply, Riese & Müller is unlike any other e-bike manufacturer and they plan to become the most sustainable e-bike business in the industry. As an environmentalist, they get my vote.

“I’m a strong believer in buy once and buy well. Though, I did get carried away and now own every bike in the range!

“Our philosophy is to sell adventure and fun. We always work with our customers to find the very best electric bike to meet individual needs.

“We try to simplify the techy world of bikes into simple easy to understand language. Although the bike is just the tool to enable your dreams, we know how important quality and reliability is. This is why we only work with Riese & Muller.”


Dan Radford
EDEMO Electric Bikes
2 Market Street
Gloucestershire GL6 0BZ

Tel: 01483 834 300