How much does an electric bike cost?

All your Riese & Muller e-bike questions answered

How much does an electric bike cost?

As with everything in life, there is a vast range of prices depending on the quality, specification and the way in which you buy. Here we give you a guide on what price you should actually expect to pay for an electric bike.

How do we define an electric bike?

First, we need to put some ground rules down so we can be sure we are all comparing the same thing when comparing prices. So, when referring to an electric bike we are talking about an electrically assisted bicycle which complies with UK law. This means a bicycle with functioning pedals with a motor which can assist to a maximum of 15.5 mph, has no throttle and a maximum of 250W nominal power. These are the types of bike you will find for sale through any reputable high street chain, independent bike shop or online seller. We do not include second-hand bikes or those which are imported and may incur additional duties on arrival in the UK. Finally, we are not going to focus on folding, cargo, trikes or any other non-mainstream type of bike, to try and keep the comparison simple.

What are the range of prices?

Let’s not beat about the bush, you probably want to know the cheapest electric bike on sale in the UK today. If this is what you are looking for, take a look at the Cyclotricy Jade 20 for sale through their website at £699. At the other end of the scale look at the Riese & Muller Superdelite GT Rohloff at £8,529 available to factory order from Authorised Specialist Partners. From even the quickest review of the two bikes, you can see they are in no way comparable other than being called an electric bike, and there is a huge spectrum of bikes and prices in-between. But what is it that is making the price so different?

Initially let’s forget the electric part and consider just the mechanics of the bike. Things like the frame, front and rear suspension, tyres, brakes, lights, mudguards, carriers, drive chain, saddle, grips and endless other little intricacies. These components can easily make the difference between a £100 bike and a £7,000 bike, and both are available to buy from mainstream retailers in the UK.

Brakes and gears are two great examples of where significant investment can be made and improvement gained. For example a set of front and rear Shimano Acera v-brakes including levers, blocks and cables would cost around £50 compared to £350 for some Shimano Deore XT hydraulic brakes. A three-speed Shimano Nexus hub for about £70 doesn’t compare to a Rohloff E14 at around £1,500. These two components alone can vary the price of a traditional bike by more than £1,700, so you can imagine how the difference increases with the addition of front and rear suspension, uprated wheels, tyres etc.

So we can conclude that even before considering the motor, battery and display; prices for the core ‘bicycle’ can vary by thousands dependant upon the quality and selection of components.

How does the type of motor affect the price?

There are essentially two types of motor commonly available on the market today. They are the hub motor and the mid-drive motor and there are many manufacturers of both.

If you are looking for the cheapest option for an electric bike, the hub motor is what you will after. The hub motor can be installed in place of the hub in either the front or rear wheel and for this reason, makes it the perfect retro-fit option. If you study closely the lowest-priced electric bikes you will notice they use a front hub motor and they have essentially taken a traditional bike and retrofitted a motor and battery to make it an electric bike. Whilst hub motors are generally great if the cost is your main driver, you may find they are quite limited when it comes to assistance on the hills and this is to do with the speed at which the motor is spinning. Without going into too much detail, this is because the motor will have a sweet spot, a number of revolutions it requires to deliver its maximum power. As the motor is in the wheel, as the bike slows (normally uphill) the speed of the motor reduces, which means less power. Think of it as driving a car everywhere in second gear. Pulling away on a hill will be very difficult and driving at 40 mph is possible but the power for acceleration is not there.

The best solution for an electric bike is, therefore, the mid-drive motor. This design puts the motor between the pedal cranks and requires a specially designed electric bike frame to house it. You’ll know, even if you have never really thought about it before, that when you are riding a bike you use the gears to go up and down hills, keeping your legs spinning at the same speed. In bike speak, this is called cadence and is the same as rev’s in your car and this has a massive benefit to the motor as it can sit in its sweet spot providing maximum power at any speed when combined with a gearbox. So, just like your car, hill starts are no problem, and you can have powerful acceleration at any speed.

But there is a significant price difference between the two technologies. As a guide, and bear in mind, there will be labour and additional wiring harnesses required, a hub motor costs around £100 compared to roughly £700 for a mid-drive motor from a well-known manufacturer like Bosch, Yamaha, Shimano or Brose.

How much does a battery cost?

Pretty much all batteries sold for electric bikes today use Lithium-Ion cells. Whilst the chemistry is standard across the bikes, there can be a big difference in the battery management systems, packaging, charging times, and capacity.

When looking at an e-bike it is easy to see how the battery is packaged and subsequently mounted. The least-cost option is a battery mounted in a rear pannier rack. As with the front hub motor, this is a great option as a retro-fit solution as it will fit almost any bike. The downside is when it is done cheaply it can look a little unprofessional. A step up from this is having the battery mounted on the downtube. The cheapest option uses the waterbottle studs mounts to fix the battery but this can lead to rattling due to the weight of the battery. The better solution is a semi-integrated version where the frame might be slightly flattened and a mount specific to the battery is installed. The final option is the battery integrated into the frame. This design was introduced in the last couple of years and means electric bikes are now starting to look far more aesthetically pleasing. Importantly, check these batteries can be easily removed for charging and storage in the house if required.

The biggest area of cost variation when looking at the battery is its capacity. You will see this stated as either a combination of volts (V) and amp-hours (Ah) or more commonly these days watt-hours (Wh). If the battery capacity is quoted as 36V 7Ah, a quick way of working out the Wh is to multiple V x Ah. (E.g 36V 7Ah would be 252Wh). And as a really rough guide to the range of an e-bike based on its battery alone, divide the Wh by 10. So 252Wh would be good for 25 miles, compared 500Wh having a range of 50 miles. But as I said, this is a really rough guide and there are potentially huge variations which should be taken into account. This is covered in a separate blog if you are interested.

To demonstrate the cost of the battery I will refer to Bosch. These are recognised as a high-quality battery and come with a 2 year 500 charge cycle guarantee. There will be cheaper unbranded options available but the prices I quote will be comparable with Yamaha, Shimano and Brose. The smallest 300Wh rear rack-mounted battery is £420, compared to an in tube 500Wh battery at £675. These prices are for the battery only and exclude the wiring harness and mounts. With a bike like the Riese and Muller Superdelite, there are two power tube batteries installed (1 x top tube and 1 x down tube) giving a range on a single battery of 80 to 120 miles.

Is it cheaper to buy my bike online?

There is no secret that it is cheaper if you buy things online and this includes electric bikes, even the ones I sell in my store!

This is because the online retailer relies on you doing the research and making a buying decision based on the information you have gained. They do not require an expensive retail outlet or people to answer your questions and can function from a low-cost warehouse.

The downside for them is selling online can be very competitive and driven only by price. For them to survive in this cut-throat environment means they must have the lowest price and sell significant volume to cover the overheads. This means they are only interested in selling the most common configurations of bikes and not taking advantage of the variants and options which manufactures like Riese & Muller offer.

And in this model, customer service is often one of the areas where cost savings are made. You can not expect to try the various models and configurations before buying, it is unlikely they will have an in-house expert able to answer questions about a particular brand or model, and it is unlikely they will have even seen or ridden the bike you are considering. As an online retailer, they are unlikely to be offering any further warranty and maintenance support for your purchase once it has been shipped.

This said, the model works well for some people, but it’s not our favoured way of selling bikes. We believe you should touch and feel a bike before you make the final purchase decision, so we do our best to keep as many demonstrators in stock as possible to allow you to do this. We use these as much as possible throughout the year and replace them when a new model comes available. This costs us money so we ask for £95 for a guided test ride with an in-house expert, which we refund against a bike purchase within 1 month.

We also have an easily accessible showroom in the Cotswolds, with lovely countryside to explore, and lots of local award-winning, pubs, cafes, hotels, an ice cream factory, a brewery and vineyard on the doorstep. Our showroom is small at just 30m2, but it gives you somewhere to view the bikes and talk to an expert whilst keeping our overheads down.

We specialise in factory orders of Riese & Muller bikes. Their full range of bikes is extensive with every model coming with lot’s of variants and options, it is unlikely you will find your dream bike in stock anywhere. With a factory order bike only 3-4 weeks away, it makes sense to buy the bike you really want.

Lastly, when it comes to delivery, we offer to personally deliver, set-up and demonstrate every bike we sell, to locations within 2 hours of our showroom. And if that isn’t enough, we can offer collection and servicing.

And we believe our service can’t be matched. So if you find another retailer, online or offline offering a better package on your new bike, let us know and we will do our best to match it.

So what is the price of an electric bike?

…..it depends.

You could go online today and buy a bike for £699 but you would receive a very different product, and support experience, both before and after purchase, compared to visiting a specialist retailer and buying a factory ordered bike for £8,529.

That said there is a lot of middle ground. I would personally always recommend a bike with a mid-drive motor. My preference is Bosch but you can buy bikes with motors from Yamaha, Shimano and Brose. Be prepared to pay at least £3,000 – £5,500 for a bike from Haibike, Specialized, or Trek for a good quality bike which will last. But if you are looking for something special, you should be planning to wait a few weeks while your dream bike it is custom-built for you from a manufacturer like Riese & Muller.

If the last option is of interest, contact us. Riese & Muller bikes start from £2,799 for the Swing2 and popular models like the Charger3 and Delite start from £3,919 and £5,219 respectively.

If you would like to try a bike, talk about them or come and see them, contact us.

7 days a week 9am-5pm on 01453 834300, via email; [email protected], or visit the showroom Weds-Sat 9am-5pm at 2 Market Street, Nailsworth, GL6 0BZ.

Talk with an e-bike specialist

Talk with one of our helpful e-Bike advisors on 01453 834300 or fill out the form below with your message. We’ll be more than happy to help you in your search for your dream e-Bike.

Many people have been in the position you are now, looking for their dream bike. Be assured that once you get in touch, we will treat you with the best customer service, just like we did for them. Don’t just take our word for it, read what 206 customers say here with an average 5.0 star Google review rating.

Call one of our knowledgeable advisors on 01453 834300 or complete the form below.

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Riese & Müller UK Experience Store & Cargo Hub

EDEMO Electric Bikes
14 Mill Yard,
Nailsworth,
Gloucestershire,
GL6 0AG

Help & Advice: 01453 834300

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ABOUT EDEMO

Robert C.

1734113930

It was well worth visiting Edemo's Nailsworth premises in person to test ride the R&M Charger4. In particular, I wanted to test a Rohloff equipped model, which was prepared and made available to me. All my queries regarding various specification options and maintenance requirements were answered. AJ provided me with all the information I needed, both at Nailsworth and again when he delivered my new bike a few weeks later. Everyone at Edemo demonstrates knowledge and enthusiasm for the R&M bikes they stock.

Heather J

1731691787

I have just bought a UBN 6 from Edemo.I am really pleased with the service, which began with the test ride in Nailsworth followed by a trial of the bikes at home in Bristol, and finally to the delivery and handover.I am delighted with the bike and would not hesitate to recommend both Riese and Muller and Edemo, who were very patient, friendly, accommodating,knowledgeable and helpful!Thanks Dan and AJ

Taz T.

1731532306

Everyone at Edemo Electric Bikes are really helpful and very friendly and they were very happy to spend a lot of time with me, explaining all the in's and out's and options with their Reise & Müller bikes, of which they stock a wide range. They were happy for me to take any out for a test run in the area, which helped me make my decision, and I came away with a Charge 4 GT Auto, which I am very happy with. Their after sales support is also excellent. I definitely recommend them.

M B

1731508236

I recently bought a used Superdelite Rohloff from EDEMO Electric Bikes and couldn’t be happier with both the bike and the service. Duncan and his team were both knowledgeable and very responsive, making the whole experience smooth. Even when a small issue came up with a lever (likely from shipping), they offered to pay the repair cost. Their dedication to customer satisfaction truly stands out. Highly recommend EDEMO for their quality bikes and outstanding service—looking forward to many more rides this autumn on my bike!

Richard W.

1727457083

These guys are very knowledgeable and helpful. I had a test ride and bought the right bike for me. I love it!

Morgan G.

1726128167

Just had fantastic service from AJ in Nailsworth. The ebike had lost its power socket cover. Even after prompt and clear email advice from AJ, including posting out a couple of items to try, I failed to restore the cover, I simply took the bike to AJ and he sorted the issue within 10 minutes. Furthermore corrected the brakes, saddle and update the firmware on the gear hub. At no cost. All very quick and no hassle. I particularly liked how I could park in Morrison’s car park right outside the door of the shop. So no stress getting the bike in or out of the car and into the shop.

Kevin K.

1725956590

I bought a Charger 4 Vario Automatic back in April and have since covered more than 1,350 miles. My use case was a utility bike to reduce my dependence on the car for shorter journeys.I was a keen commuting and leisure cyclist in my younger years, but I as pretty sure I wouldn’t manage all the journeys I had in mind on my old, but very good, Thorn touring bike.Most days I hitch up a trailer to the bike and take my two dogs up the hill to the local wind farm. A round trip of 12-15 miles depending on the exact route I take. The trailer weighs 9Kg, and the dogs a further 9Kg each; so a total towing weight of around 27Kg. The total climb for the ride is 250m – 275m, again depending on the exact route taken. At weekends I also do two 14-mile round trips to the church where I minister.The Charger has been a revelation in that I can do both journeys in a predictable and consistent time, regardless of how tired I am. Sometimes I put in more effort, other times I let the bike help more. In practice, this means I cycle far more often than would be the case with an ordinary bike. I now go out in all weathers and positively enjoy exercising. I feel fitter and healthier as a result.I did wonder if the Enviolo hub (Vario) would have enough range for my needs, but it turns out to be perfect. If I extend my cycling to longer and more challenging routes, I may feel the need for a wider range of gears, but hopefully I’ll be fitter and stronger by then which will compensate.The automatic gear box works well. Most of the time I leave the Bosch motor in ”Auto” mode and just pedal. It is nice to be in the right gear every time. There is, however, a lack of involvement in managing the bike, which I do miss. Despite finding the Vario Automatic more than adequate for my needs, if I were buying again, I’d get the Touring or Rohloff model instead.When buying the Charger I did look briefly at the Load60 as alternative to a trailer for the dogs. I was very taken by the videos of Rufus and Alba on the EDEMO website but decided that being able to transport the bike on the car was more important. In retrospect, having used the bike and trailer extensively, I think I made a mistake. I can count on one hand the number of times I have put the bike on the car and the convenience of a single, albeit slightly longer, bike would easily outweigh the ability to transport the bike occasionally.Knowing what I now know, I would ideally have a cargo bike for dog walks and future tours, together with a lighter commuting e-bike for other trips, and perhaps a nice folding Birdy bike to take on holiday – I’ll need to start saving!The team at EDEMO were very helpful during the purchasing process, especially AJ who patiently answered all my questions. Their post-sale support has also been very good.I highly recommend EDEMO and Reiss and Muller bikes in general.

Trevor H.

1725815020

A Dream Come True:My New Nevo4 GT Touring Electric BikeI recently purchased a Nevo4 GT Touring electric bike and it has absolutely exceeded my expectations. The entire experience, from the purchase to the first ride, has been fantastic.The delivery was incredibly smooth. The staff at the dealership were friendly, knowledgeable, and took the time to explain all the bike's features. They even delivered the bike right to my doorstep, which was a huge convenience.The bike itself is a masterpiece. It's beautifully designed, comfortable to ride, and incredibly powerful. The Nevo4 GT Touring is perfect for long-distance rides, thanks to its range and comfortable saddle. I've already used it to explore the countryside and run errands, and it's been a joy every time.I was particularly impressed with the disc brakes, which provide excellent stopping power, even on steep hills. The bike also handles rough terrain with ease, gliding over cattle grids and potholes without any issues.One of my favorite features is the panniers, which are spacious and perfect for carrying groceries or other essentials. I've already used them to bring home a full week's worth of shopping, and they've been incredibly helpful.Overall, I'm absolutely thrilled with my new Nevo4 GT Touring electric bike. It's the perfect combination of style, performance, and practicality. If you're looking for a reliable and enjoyable electric bike, I highly recommend this model.

Richard S.

1724101980

My journey from just wanting a e-bike, (cheap Chinese stuff) to purchasing a Riese & Muller Super Delight from Edemo Electric Bikes has been educational. Thanks to Dan and A.J's vast knowledge and sense of humour, I have the perfect e-bike for all my adventures. It was a real pleasure from start to finish. Cheers Edemo. Richard

Steve C.

1723822048

Great service from AJ and the team. Bike rides like a dream, powerful lightweight motor for when you need it , but great range on the battery.Highly recommend bike and Edemo.

Philip R.

1719935636

Good service by internet but then I was staggered by delivery; Edemo's courier service couldn't deliver the bike (airfreight and bike battery problem) so they delivered it themselves from their Gloucestershire base to my home in Callander Scotland, the best part of 400 miles. Their Boss of Bikes, AJ arrived on time with my Homage GT Rohloff bike built and ready to go. AJ spent lots of time ensuring I understood the bike and checking all was in order before getting back in his van for the long trip back south. Exemplary service and the bike is pretty good too. Many thanks Edemo.

J M A

1719760987

We bought our Delite & Super Delite E-Bikes in march 2023, and we have not looked back...excellent bikes, never let us down, great service from Dan & co, even been back to have them serviced at Edemo..would thoroughly recommend these bikes and Edemo ;-)

Michala W.

1718399589

Bought my new electric bike off Edemo. What a brilliant service they offer, super easy & helpful - nothing to much trouble & delivered it before my holiday to Scotland - can’t wait to get some exploring. Thanks to Dan & AJ

Steven D.

1717935943

Contacted edemo for initially some advice but then purchased a battery cover and travel plate. Came back to me quickly and sorted out all of my requirements. Excellent customer service will use them in future for all my needs

michael G.

1717582579

Paul B.

1716999148

After having a traumatic experience with our local, now liquidated Riese & Muller agent, we turned to Dan and AJ at Edemo after watching some very informative YouTube videos. The experience with Edemo has been nothing but PERFECT from start to finish which included AJ delivering my Delite4 to my place of work at the other end of the country. AJ personally set the bike up and made sure everything was to my satisfaction before he left. I would STRONGLY recommend Edemo to anyone who is thinking of buying a Riese & Muller bike. Ps I am also extremely happy with the way my Delite4 performs both using it for my work appointments and for leisure rides.Paul Banning Director, Belle Vue Estates Gateshead Tyne and Wear

Nicholas M.

1715692413

Very good service from Edemo. They explained the options of the various bikes from Riese and Muller in detail. The result was I now have the bike that best suits my needs and the very mountainous place I live in on the West Coast of Scotland in the Highlands. They were also able to deliver the bike close to me which was really appreciated.

Ian D.

1715107725

Great service, very knowledgeable.

Simon M.

1714997642

A brilliant service, good price and fantastic handover and delivery. Friendly staff who guided me in the right direction for exactly what I needed. Would recommend a Edemo Bikes 100%

Efriandika P.

1713525245

I just purchased a riese and muller e-bike. It was a excellent service and great quality. It was delivered directly to us in Edinburgh. Dan and AJ are very kind to help us in every aspects. They’re also friendly and knowledgeable. We also got awesome discounts and bonus. Thanks guys.I am definitely going to purchase another bike at edemo in upcoming months.Edemo is highly recommended

David B.

1712683777

Excellent Customer service. Friendly, helpful, detailed, knowledgable and unrushed.

Nigel H.

1711837383

I recently purchased a R&M Charger 4 Mixte from Edemo and the whole process was a very enjoyable experience. A friendly and professional service from the initial test rides, through ordering and delivery; Dan and AJ certainly know their stuff. Edemo are to be highly recommended. Well done.

Jayne M.

1710773954

Incredible service from start to finish. Great drop off and advice from AJ. Thank you Edemo!

Lee H.

1709067632

Amazing service and great knowledge which was very helpful when choosing the model best suited for me. If you want a high end e-bike this is the place to go to!

John N.

1708711253

I thought staff went above and beyond to held me out with purchasing a new charger for my bike . Very impressed. Highly recommended.

Garth B.

1707138476

I purchased a bike from EDEMO and throughout every part of the process they were amazing, helping me choose a bike, letting me test all the configurations, ordering the bike and keeping me informed and at the end of this process I’ve ended up with an amazing bike that is perfect for me. AJ was particularly helpful answering my constant stream of questions about the options and bikes available and working with Riese & Müller and Enviolo to enable me to have a special custom build that met my requirements. They even offered to pop to my house to fix an issue I’d caused by me fiddling with my bikes configuration.I was initially suspicious of the all 5 star reviews but they are totally deserved and I would unreservedly recommend EDEMO for all your Riese & Müller bike needs.

Will G.

1703947907

I recently bought a Superdelite and a Homage from Edemo. The quality of the products is a good as you would expect for the price and the service from Edemo was exceptional. Riding electric bikes as capable as the Riese Muller ones is really a completely different experience. I also ride a Thorn Nomad, an excellent comfortable unpowered expedition bike - on long UK rides (50 miles+), I tend to average around 9mph. On the Riese Muller bikes on similarly long rides, I tend to average around 14 to 15 mph in much greater comfort. Going uphill is an easy enjoyable experience leaving you with plenty of energy to crack along on the flat and with very free running wheel bearings, it zips down hills which, with the full suspension, feels very comfortable and controlled even at 35 mph+. If you are thinking of an electric bike and can afford the pricing, the Riese Muller range and service provided by EDEMO are both excellent and well worth it.As one tends to write a review too soon after purchasing to have really given the bike a good thrashing, I thought I should update this one. I’ve done nearly 3,000 miles on the Superdelite now on all sorts of terrain from hillside to tarmac and have no reason to change anything I have said above. In fact, if I could only keep only one mode of transport (I currently have 3 cars, a lorry, 3 bikes and a gyro plane), the Superdelite would be it. So fill your boots, get a Superdelite Rohloff with all the extras…..

John B.

1703460496

I was looking for a very specific part and received friendly and helpful advice even though I wasn’t initially going to buy anything from them. I eventually did buy something and, as expected from a great business, they were great to deal with and everything was to my satisfaction. Highly recommended for Riese and Muller products. Thank you!

Andy

1701115539

I recently purchased a Tinker2 from Edemo online. Even though my purchase was remote the service I received was 1st class. I was offered excellent advice and guidance both before and after my purchase and shipping was really prompt. The bike arrvied set up and in perfect condition. The Tinker2 is a brilliant little bike which i have been using on my daily commute. Its superbly designed and puts a huge grin on my face. Highly recommended.

Ben O.

1700582911

Edemo bikes' customer service and attention to detail is second to none. I dealt with four different people and every one of them was courteous and helpful. My order was taken quickly and efficiently and the few questions I had, about the various options, were dealt with fast. So buying the bike was a very smooth experience. The very friendly guy who delivered it to me, explained at length how it all worked, and answered any questions that I had. It was an excellent handover experience.I went on several short rides around the block today, around a small park opposite me, where there is rarely any traffic. I just wanted to get a feel for the controls and various levels of assist. I also fine tuned the saddle and handlebar heights.All I can say about the actual bike, a Riese & Muller Nevo GT Rohloff, is that it made me feel like Superman! A road around a small nearby park is perfect for testing, because it is spread over a steep hill. I was able to get a good feel for changing the gears to cope with the different inclines, as I went around, and I was amazed how easily I was able to cycle up hill; something which will be so useful in a coastal town with steep roads everywhere. After about 10 minutes of riding, and when I felt confident enough to control it well, I actually found myself enjoying going uphill, more than going down.I have a small knee problem and was starting to struggle with my ordinary push bike, so this eBike is a godsend. From the short time that I've spent with it, I can tell that it's going to be a life changer. When pain becomes a deciding factor in riding a bike, one starts to ride less, and the difficulty I had, getting over the high bar on my push-bike, was causing me to abandon it at times. Now I'm very confident that I'll be out and about more, enjoying the lovely landscape we have here, and the fresh air.So thank you to Edemo Bikes for giving me such a pleasant experience - something I'm not generally used to, from UK companies. I hate to say it, but although we have moved on a bit, from the "Fawlty Towers" service that we once had, we still don't generally come anywhere close to other countries. In my opinion, Edemo is an exceptional UK company, with knowledgeable people and excellent customer service. What's not to recommend?

Steven I.

1697573441

Have to say EDEMO E-Bikes have been exceptional AJ in the Bristol branch was most helpful and knowledgeableI ordered a Super charger which was delivered home ahead of timeVery pleased thank you all

Mike D

1696845965

From the first telephone consultation with Dan to assist with choosing a Nevo with Nyon giving me honest advice over the new smart system. He also bettered a price match and helped with panniers, locks and supply and fit a tracker.I used the CycleScheme which was seamless with Edemo with excellent comms from Jen and AJ.Dan booked me in for an afternoon appointment for the handover which was second to none going over every aspect of the bike from operation, maintenance and setting up the tracker, downloading maps and software updates. Then arranging a delivery (a 4hr round trip) as I couldn’t actually take the bike home that day and AJ delivering it up stairs in my property.I will take my bike back for servicing etc as Edemo isn’t just a bike shop it’s an ethos to be part of their e-bike community and to be part of your investment as their knowledge, expertise and customer service is exceptional. I feel this purchase will grow into a lasting friendship with all the staff in the future.

Oliver B.

1692635112

Had a great experience with Edemo, they brought the bike to us for a demo ride, when the bike did arrive at the shop they spend 30 minutes taking me through all of the different bits of kit and functionality. Will be back in six months for my first service.

John W.

1692546766

After making the arrangements, on Sat 5th August I travelled 110 miles from Ammanford to Edemo's, Nailsworth to view a Reise & Muller Homage with Rolhoff and Gates carbon belt. I was met by AJ one of the employees. The shop was very clean and tidy and full of R&M ebikes. AJ spent the next two hours explaining the bike in detail and ensuring the bike fitted me. There was no pressure to buy but it was the ebike I wanted. Having had other ebikes previously this R&M Homage was on another level. I bought the bike. I have used the bike regularly since and I am now fully conversant with it and enjoying it much more than other ebikes I have owned. I am 80 next month so it will certainly see me out. Thankyou AJ and Edemo for a wonderful personal service. Highly recommended R&M ebike shop.

robin T.

1692358327

Top quality bikes and top quality service.The perfect combination

Mike C.

1691830853

I recently bought a new e-bike from EDEMO and I couldn’t fault any aspect of the buying process. My first contact with EDEMO was via the excellent website which answered most of my questions about e-bikes and the Riese Muller range in particular. I followed up with email and telephone questions which were answered promptly and helpfully. After that I visited the Nailsworth showroom to see the bikes, and test ride the two I was most interested in buying. The Nailsworth showroom is in a great location with free parking and some ideal roads/tracks nearby to test ride the bikes. All the staff I dealt with were friendly, knowledgeable, and helpful and the handover of my new bike was reassuringly thorough. A premium product needs premium service and that is exactly what EDEMO delivered.

Michael C.

1690052871

Having just taken delivery of a R&M Superdelite from Edemo, I’m sufficiently impressed to praise both the bike and the supplier.As anyone contemplating an R&M machine knows, they ain’t cheap. Quite the opposite in fact, they are of the highest quality of design and manufacture, and as I’m discovering, worth the price tag. My first day out on the bike in the Yorkshire Dales was a joy (in spite of the weather). Very comfortable, stable, easy to ride and managed anything my two daughters were riding on their full on MTBs. I have a little more practice to work on the gear shifts and the intricacies of the Nyon display, but overall I was delighted (oh yea) with the SuperD. Liking the seat post and side stand a lot….there are a lot of gates to open in the Dales ;-)As far as the supplier, Edemo, goes, they too deserve a shout out for excellent service. Their videos leading up to the purchase told me virtually all I needed to know, and what they didn’t, was carefully explained to me by phone; I thank them for their patience (I can be a bit nerdy on the techie stuff). I actually learnt more from their website, than from the main R&M site. Alas, there was a lost small part at delivery, but that was sent next day, so thumbs up to all the team at Edemo.Although I’ve only had the bike a week, all in all, from original enquiry to delivery of the bike, I thoroughly recommend both R&M and their excellent distributor Edemo; tip top !

Mark E.

1689887913

It took me over a year to finally purchase a new electric bike. After owning two bad examples a few years ago, I was keen to find a durable, good quality bike. Repeated internet searches finally directed me to the well made and high specification brand Riese and Muller and to the friendly and knowledgeable team at Edemo Electric Bikes. It was reassuring to learn that they are Riese and Muller riders themselves and this gave me confidence in their unhurried advice, given without any pressure to make a snap decision. Home delivery was an added bonus and I am most pleased with my purchase.

Stuart P.

1689748730

I recently decided to buy a Riese and Muller Superdelite and chose to get it from Edemo. I did so because they have produced a series of informative, inspiring and entertaining videos which helped me choose the right model and cement my decision to buy. Having made contact I found the team to be endlessly patient, accommodating and honest about everything even when it wasn't always in their best interest. I had to travel over 200 miles to buy at Edemo but it was worth it to get this level of service.

Ade H.

1689636844

HiI purchased the Novo4 GT Vario step through around three weeks ago. I am a 17 stone overweight 76-year-old, and have absolutely no problem getting around on this bike.I've managed every hill I come to, and have also managed to get double the mileage it's supposed to do. I did a 40 mile ride a couple of days ago and still add 40% of the battery left.This bike is a joy to ride, and I really enjoy getting around on it.Using the batteries auto mode, which rates the battery as being capable of doing around 25 miles. Rarely for devices that are battery powered, this bike actually underestimates the mileage the battery is capable of producing.Just turning the pedals and letting the bike to all the work, might possibly reduce the range to 25 miles in a very hilly terrain. I however, like to get some exercise in, and although I use the bike in the sense that having an electric motor makes it a lot easier to cycle than a normal bike. This bike makes every ride, a very easy ride.This is my fourth electric bike, the first two being Halford nasties, my third which lasted for the last nine years being a Kalkoff (German-made and being so reliable, it prompted me to purchase another German bike.The Reece and Muller N0V0 4, it is very comfortable ride, it has very bright lights, excellent brakes, a built-in lock on the back wheel, thick tyres, an excellent display on the handlebars and overall is very sturdily and very well made.10/10

Chris N.

1689407976

Great experience throughout the process. Definitely recommend.

david N.

1689357446

Very helpful and knowledgeable. Great high end bikes options.

ian R.

1688553612

First class customer service from the whole team at Edemo. We spent hours with Johan test riding the full range of bikes before settling on our preferred options. Communication with Jen about the purchase and delivery was first class. Delivery was exactly as promised and AJ spent time making sure we understood everything at the point of hand-over. A great experience from start to finish and I have every confidence that if I have a problem, Edemo will help sort it 👌

L G.

1688491314

Dan and Duncan could not have been more professional and knowledgable. Not once did they try a hard sell but genuinely want a customer to get a bike that’s right for them. If you’re lucky enough to find your bike at Edemo you’ll also have new Friends!

Mark C.

1688375980

If you are thinking of buying a Riese and Muller bike, the only place to get it from is EDEMO Electric Bikes. Having recently purchased an UBN Five silent, the customer service is second to none. From the initial ordering process with Jen, to AJ delivering the bike and going through the various settings making sure I was happy with everything, they really do care about their customers. The best experience I have had in buying a bike.

Alice A.

1684740087

I came across these guys as I couldn't find a stockist in Scotland who did the bike I was looking for. From the get go the staff were really helpful, I mostly dealt with Jen, they didn't bat an eyelid at my many requests and changes including delivery to central Scotland - working around my timescales. Brilliant service!

Neale B.

1683894820

Great service from choosing the correct model to delivery and tuition - all part of the service which is Platinum

Preston S.

1682507724

Lots of good advice, no pressure and plenty of opportunity to road test bikes. I was on a break in Glos and called in to EDEMO, having previously watched a number of their very useful you tube videos about Riese & Muller bikes. Two days later my chosen stock bike was prepared and paid for and a week later delivered to my address in Cumbria. Faultless. A pleasure dealing with them. The bike is great too!I would recommend.Thank you

Michael D.

1682274189

Excellent service. Dan guided me through all the choices, Jen organised the delivery and kept me updated, and AJ delivered the bike and got me set up and going. The team let me know I can come back to them anytime for any help or support I might need.